hallo,
bekam gerade die folgende mail:
"Last week GetUp members created a storm with this 'No Harvey Norman No' parody ad.
It made such an impact that it put Harvey Norman CEO Gerry Harvey on the defensive in the media. In response to our campaign, Mr. Harvey told the ABC "I'm an environmentalist too." And that's exactly the response we'd hoped for!
But if Harvey Norman really want to be environmentalists, they have to walk the walk, not just talk the talk. As Australia's biggest retailer, Harvey Norman could become environmental leaders making a simple change: switching from native forests to sustainable plantation trees (see below for more on why this is important).
With Harvey Norman on the defensive, it's clear the pressure from GetUp members is working. But until Harvey Norman actually commit to changing their ways, let's keep the campaign going by forwarding this video to as many friends as possible:
getup.org.au/harveynorman
We know many GetUp members want to read through all the detail behind this campaign before taking action. Our partners at Markets For Change have spent over a year doing painstaking research into the furniture industry in Australia, and their undercover investigators have compiled irrefutable evidence regarding the source of timber for Harvey Norman and other furniture retailers. Their full report is available here, or check out our FAQ below for more information.
Last year Harvey Norman spent over $100 million on advertising, so their jingle is familiar to every Australian. If we all forward this video to our friends and family we can make sure that next time they see Harvey Norman's ad, they're reminded of the company's environmental choices. Click below to check out the ad and forward it to friends:
getup.org.au/harveynorman
With hope,
the GetUp Team.
-- Frequently Asked Questions About This Campaign -
Q. Furniture accounts for a small part of logging - why is it important?
Furniture retailers also have a disproportionate impact on the logging of forests. Furniture and flooring demands aesthetically pleasing woods - and furniture makers will pay a high price for that wood. So although furniture timbers constitute a relatively small part of the total wood logged (most ends up as woodchip or waste), they are a huge part of the economic demand for forests to be logged. In that way, shifting the furniture industry's demand from native timber to sustainable plantation timber would represent a massive shift in forestry toward more sustainable and environmentally friendly supply.
Q. Why focus on Harvey Norman?
Harvey Norman are the focus of this campaign because among all the companies involved, they are the biggest retailer and can have the most impact on the market as a whole. We want Harvey Norman to become a champion for forest protection. They can easily end their use of timber sourced from the destruction of ancient forests and use their substantial corporate influence to help protect the environment.
Harvey Norman are by no means the only company involved. There are also the logging companies such as Gunns, the Chinese manufacturers, and a number of other furniture and paper companies who have similar environmentally destructive procurement practices. All deserve scrutiny, and all deserve a chance to change their ways and become environmental leaders.
We can't take on the entire business world that is selling native forest products at once -- but we can change one company at a time.
Q. Why focus on companies instead of the Government?
Corporate campaigning has worked all over the world. For example, in Brazil, McDonalds was targeted over its role in the destruction of the Amazon to grow soya. McDonalds claimed they were only purchasing a small portion of the soya coming from rainforest destruction. But McDonalds stepped up and provided the essential leadership role that was needed to work with other soya purchasers. Working together with environment groups McDonalds succeeded in pushing government to implement a moratorium on the clearing of rainforest for soya establishment.
Q. Is there an alternative to logging native forests?
We know the solution is possible. Australian National University (ANU) economist Dr Judith Ajani has recently released new insights into the state of Australia’s native forest and plantation industries. Her research shows there are currently enough available plantation resources – both into replace the need for native forest based products entirely.
--------------------------------------------------------------------------------
GetUp is an independent, not-for-profit community campaigning group. We use new technology to empower Australians to have their say on important national issues. We receive no political party or government funding, and every campaign we run is entirely supported by voluntary donations. If you'd like to contribute to help fund GetUp's work, please donate now! If you have trouble with any links in this email, please go directly to getup.org.au. To unsubscribe from GetUp, please click here. Authorised by Simon Sheikh, Level 5, 116 Kippax St, Surry Hills NSW 2010 "
ist vielleicht interessant
ciao
michael
bekam gerade die folgende mail:
"Last week GetUp members created a storm with this 'No Harvey Norman No' parody ad.
It made such an impact that it put Harvey Norman CEO Gerry Harvey on the defensive in the media. In response to our campaign, Mr. Harvey told the ABC "I'm an environmentalist too." And that's exactly the response we'd hoped for!
But if Harvey Norman really want to be environmentalists, they have to walk the walk, not just talk the talk. As Australia's biggest retailer, Harvey Norman could become environmental leaders making a simple change: switching from native forests to sustainable plantation trees (see below for more on why this is important).
With Harvey Norman on the defensive, it's clear the pressure from GetUp members is working. But until Harvey Norman actually commit to changing their ways, let's keep the campaign going by forwarding this video to as many friends as possible:
getup.org.au/harveynorman
We know many GetUp members want to read through all the detail behind this campaign before taking action. Our partners at Markets For Change have spent over a year doing painstaking research into the furniture industry in Australia, and their undercover investigators have compiled irrefutable evidence regarding the source of timber for Harvey Norman and other furniture retailers. Their full report is available here, or check out our FAQ below for more information.
Last year Harvey Norman spent over $100 million on advertising, so their jingle is familiar to every Australian. If we all forward this video to our friends and family we can make sure that next time they see Harvey Norman's ad, they're reminded of the company's environmental choices. Click below to check out the ad and forward it to friends:
getup.org.au/harveynorman
With hope,
the GetUp Team.
-- Frequently Asked Questions About This Campaign -
Q. Furniture accounts for a small part of logging - why is it important?
Furniture retailers also have a disproportionate impact on the logging of forests. Furniture and flooring demands aesthetically pleasing woods - and furniture makers will pay a high price for that wood. So although furniture timbers constitute a relatively small part of the total wood logged (most ends up as woodchip or waste), they are a huge part of the economic demand for forests to be logged. In that way, shifting the furniture industry's demand from native timber to sustainable plantation timber would represent a massive shift in forestry toward more sustainable and environmentally friendly supply.
Q. Why focus on Harvey Norman?
Harvey Norman are the focus of this campaign because among all the companies involved, they are the biggest retailer and can have the most impact on the market as a whole. We want Harvey Norman to become a champion for forest protection. They can easily end their use of timber sourced from the destruction of ancient forests and use their substantial corporate influence to help protect the environment.
Harvey Norman are by no means the only company involved. There are also the logging companies such as Gunns, the Chinese manufacturers, and a number of other furniture and paper companies who have similar environmentally destructive procurement practices. All deserve scrutiny, and all deserve a chance to change their ways and become environmental leaders.
We can't take on the entire business world that is selling native forest products at once -- but we can change one company at a time.
Q. Why focus on companies instead of the Government?
Corporate campaigning has worked all over the world. For example, in Brazil, McDonalds was targeted over its role in the destruction of the Amazon to grow soya. McDonalds claimed they were only purchasing a small portion of the soya coming from rainforest destruction. But McDonalds stepped up and provided the essential leadership role that was needed to work with other soya purchasers. Working together with environment groups McDonalds succeeded in pushing government to implement a moratorium on the clearing of rainforest for soya establishment.
Q. Is there an alternative to logging native forests?
We know the solution is possible. Australian National University (ANU) economist Dr Judith Ajani has recently released new insights into the state of Australia’s native forest and plantation industries. Her research shows there are currently enough available plantation resources – both into replace the need for native forest based products entirely.
--------------------------------------------------------------------------------
GetUp is an independent, not-for-profit community campaigning group. We use new technology to empower Australians to have their say on important national issues. We receive no political party or government funding, and every campaign we run is entirely supported by voluntary donations. If you'd like to contribute to help fund GetUp's work, please donate now! If you have trouble with any links in this email, please go directly to getup.org.au. To unsubscribe from GetUp, please click here. Authorised by Simon Sheikh, Level 5, 116 Kippax St, Surry Hills NSW 2010 "
ist vielleicht interessant
ciao
michael
michael