Tourism Australia has just launched a new campaign including a competition: There's Nothing Like Australia
nothinglikeaustralia.com
ZitatShare your Australian holiday photos & stories, giving world travellers reasons to visit our unique country.
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It’s easy to be part of this exciting tourism campaign. Just upload a photo of your favourite Aussie holiday experience and complete the following sentence “There’s nothing like…” in 25 words or less.Upload as many different stories as you like.
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The major prize winner will receive the perfect Aussie holiday worth up to $25,000.
However, only moments after this campaign was launched, a satire on Tourism Australia's newest PR effort sprung into the spotlight:
http://www.nothinglikeaustralia.net
ZitatThere's nothing like this island. There's nothing like this country. There's nothing like this continent.
There's nothing like Australia. Especially our sense of humour.
Love it!
What's your favourite?